[New spot] The nearest folklore museum from Tokyo Station!

Pororokka Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo/Representative Director: Osamu Shinoda) is based on the concept of ``Connecting the Japanese flavor, connecting it to the present,'' and allows you to communicate, purchase, and experience the charm and taste of Japanese traditional culture and technology. The folklore hall "Naorai" (hereinafter referred to as "Naorai") will open at KITTE Marunouchi for a limited time from January 30, 2024 to January 13, 2025.
The store carries a wide variety of traditional crafts, household goods, clothing, and more.
As a commemorative event for the opening, a live performance by ink artist Okazu will be held on February 10th (Saturday).
(Pororoca Naorai website: https://pororoca.co.jp/naorai)

The traditional craft industry, which the Japanese have cultivated and inherited for a long time, has been shrinking in recent years due to the aging of traditional craftsmen, a lack of successors, and a decline in production value.
If this situation continues in the future, the unique culture and technology that the Japanese have built may end up on the decline.
We, Pororokka Co., Ltd., dare to shine a light on Japan's unique culture and techniques that have been lost to the flow of time or are on the verge of being left behind. We have opened Naorai, a folklore museum in KITTE Marunouchi, to pass on the thoughts of the people who carry this tradition, both now and in the future. (Company website: https://pororoca.co.jp/naorai)

Based on the concept of ``Connecting the Japanese flavor and connecting it to the present,'' you can learn, experience, and acquire traditional Japanese culture and techniques.
“Naokai” focuses on six themes: “the brilliance of moss,” “the elegance of gold leaf,” “the appearance of ink,” “the gentleness of wood wool,” “the comfort of fragrance,” and “the blessings of dyeing.” setting.
We handle traditional crafts, household goods, clothing, etc.
In addition, we will regularly hold workshops in the shop where you can experience traditional culture by craftsmen.

``Naokai'' was opened in KITTE Marunouchi, which is directly connected to Tokyo Station, with the desire for people to experience Japan's traditional culture and technology more closely and conveniently.

〈Glow of moss〉
Dreaming of making moss, which used to be a supporting role in gardening, the main character, he created a moss terrarium in which moss is grown in a glass container. You can enjoy it as a relaxing interior.
(Brands handled: Michikusa, a moss specialty brand)

<Appearance of ink>
The works drawn by sumie artist Sumie Okazu are characterized by their unique style of not adding shading to the ink, giving them a sense of dynamism as if they were brought to life.
(Brand handled: Sumi-e artist “Okatou” belonging to Sengoku Tamashii)

<Miyabi of gold leaf>
Bringing the beauty and techniques of foil that have been cultivated over Kaga's 450-year history into everyday life.
Hakuichi conveys Japanese manufacturing through Kanazawa Haku.
(Handling brand: Hakuichi)

<The gentleness of wood wool>
"As Japan's last kimono shop, we want to preserve Kochi's tradition."
Wood wool is a natural cushioning material made from thinly shaved wood.
Beautiful and sustainable products made by Japanese people who have lived with trees.
(Brand handled: Japan's last Mokumen shop Toda Shoko)

〈Blessings of dyeing〉
Natural indigo is a gift of nature that has been used as a dye, as a medicinal herb, and for all things food, clothing, and shelter.
By devising the dyeing and rinsing processes, we create the hues and nuances unique to Indigo Kesennuma.
(Brand handled by: Indigo Kesennuma Co., Ltd.)

〈Relaxation of fragrance〉
We introduce organic products such as aromatherapy, shampoo, and cosmetics.
We offer a relaxing lifestyle brought to you by the scent of natural materials.
(Brands handled: Yamabe Orchard, Mui Shizen, Haneda Jin Shoten, Kita Seizai)

■Outline of naorai
Store name: Naorai
Product items handled: Traditional crafts, household goods, clothing, etc.
Address: 2-7-2 Marunouchi, Chiyoda-ku, Tokyo, KITTE Marunouchi, 2nd floor, section 210
Store opening period: 350 days from January 30, 2024 (Tuesday) to January 13, 2025 (Monday)
Business hours: 11:00-20:00
URL: https://pororoca.co.jp/naorai